The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Dentsu Japan International Brands Inc. (DJIB), the leading agency in the Japanese advertising market, has partnered with Channel Factory, a specialist in ...

In partnership with Weber Shandwick, and hosted by the Social Innovation House at Davos, PRovoke <a target=_blank href= ...

When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team ...

The Sri Lanka Tourism Awards took place after a six-year hiatus, with the previous event held in 2018. At the ceremony, the NKAR brand stood out winning three major awards. NKAR is a renowned brand in ...

Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Long expected, it's a historic milestone as Amazon passes Walmart in total revenue. Of course this is not apples to apples in ...

for example, then that area of alignment suggests a way of moving forward. Shared CSR values provide a starting point and direction, but appropriate and specific goals need to be defined for the ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and left a lasting effect on both brands and consumers. Starbucks launched the "White Cup Contest" to engage its ...