The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

When we're looking for new makeup, snacks, and books, we love supporting female, Black-owned businesses. From up and coming ...

At the end of the day, a new skin tone is birthed every second. So to both future-proof and serve the masses, the beauty industry must keep evolving accordingly—across all areas of skincare, but why ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

If you're spending good money and time at ... purple tone that stands out against dark skin. Try a matte magenta finish for a trendy twist on this bold color. Neutral yet chic, taupe is a muted ...

I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked ...

In his first week in office, President Donald Trump has already declared war on all things DEI, signing executive orders that ...

Cordless clippers can be more convenient, so choose what best suits your ... two decades of cutting hair. My tester Andre Gill, who has coarse hair and sensitive skin, was also impressed.

With results like hydrated hair and an evened-out complexion, you'll wonder how it didn't cost you a premium. View Entire ...

The best hair care tips for Colorado's dry climate from Denver hairstylist Emma Firestone. Products, tips, routines and more.

Though some may experience dull and cracked skin all year round (myself included), there hasn’t been a better time to invest in a new skincare routine. I’ve been testing the best products for ...

The best pubic hair ... you're shaving thick hair or just cleaning up some strays, the four attachments in this kit should have you covered, even if you've got sensitive skin—its hypoallergenic ...