From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

Using 2021 HR data from the Office of Personnel Management, EEOC said it measured the gender pay gap across age groups several ... ethnicity and other demographic characteristics, banning the ...

Move over Demographic Segmentation, Say hello to Physchographic Segmentation – Interest Clans! The conventional segmentation of audiences by age, gender, income, and location is becoming ...