Segmenting your email list by demographics includes categorizing subscribers by factors like age, gender, income, education, occupation and location. This simple yet effective segmentation method ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

In the post-demographic world, factors such as gender, age and income are now poor predictors of consumer behaviour. Lifestyles and mindsets are more important and brands may need to reinvent ...