The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

As retail media spending grows beyond Amazon, transparency emerges as the key differentiator. Here's how retailers must prove ...

The tech giant's ad revenue grew by 18 percent in its latest quarter, as did overall sales and operating income.

They’ve created resources that may be helpful to other teachers who are developing sanctuary plans to protect students.

Meta said these AI labels will appear in the three-dot menu or next to the “Sponsored” label underneath the ad title.

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Last year’s Super Bowl hit an all-time ratings high of 123.4 million viewers and Fox had a waitlist of brands vying for a ...

With the 2025 Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles coming up on Sunday (February 9), ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

In a show of support to the people of the greater Los Angeles area who are rebuilding after several devastating wildfires, P!nk graced the stage at FireAid with a set that blended covers of classic ...

Shopify announced it would become the first commerce integration partner of Roblox, allowing merchants to sell physical items in immersive di ...

Most people who visit your online store won’t buy anything. Key Takeaways AI tracks visitor behavior and recovers lost sales through personalized reta ...