What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

The National Best Employer Brand Awards, founded by Dr. R.L. Bhatia, spotlight organizations dedicated to effective internal ...

The National Best Employer Brand Awards, founded by Dr. R.L. Bhatia, honor organizations excelling in talent retention and ...

Absa Bank Kenya has been certified as Africa’s top employer by the prestigious Top Employer Institute for the fourth ...

For organizations getting started with AI-driven personalization for your internal brand, here are some key steps to ensure ...

President Trump has painted a bullseye on diversity, equity and inclusion. But what exactly is DEI, and what has it achieved?

A groundbreaking new report from the HR Research Institute sheds light on the untapped potential of HR professionals to redefine employer branding strategies in 2025, emphasizing their role in ...

Today, businesses are reimagining corporate responsibility by intertwining their branding with initiatives that positively impact society and the environment. This merging of Corporate Branding and ...

For metrics to be truly impactful, they must align with the company's strategic goals and provide actionable insights that highlight the added value of employer branding initiatives, on the ...

As we step into another year of macro-level change—marked by global elections, economic and inflationary instability, the rise of AI and automation, and waves of layoffs—one thing has become ...

GBC hired place-branding experts Resonance Consultancy Ltd., market research firm Ipsos, and Baltimore-based strategic communications firm Timbre Strategies in May 2024 to undertake the initiative for ...