Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

By embracing advanced personalization strategies, you can ensure your campaigns cut through the noise and deliver real value to your audience. So, are you ready to take your direct mail campaigns ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

The teachers union and pro-school choice super PACs spent big on direct mail, digital ads, and text messages in the lead up ...

People look at me today as the founder and CEO of a $100 million business and think I've always had everything figured out.

With Trump out of the race, his massive donor base is in play. Fundraisers see a golden opportunity—who will capitalize on it first?

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email campaigns, and online advertisements. Yet, direct mail has retained its value as ...