The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

There can be a lot of different stakeholders and moving parts to think about, so here’s our step-by-step overview of how to create effective integrated campaigns. This is one of the most important ...

you can tailor your campaign messages and content to resonate with them deeply. Your marketing will speak directly to their hearts and minds, creating that all-important connection. Now that you know ...

“And you know, once you’ve done that you’re never working at your same capacity. The drive isn’t there to deliver week in, week out, when you’ve done so. “I think his head had been turne ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 min 53 sec ago By Ewan Larkin - 1 hour 7 min ago By Adrianne Pasquarelli - 1 hour 7 min ago By Carrine Crum - 1 hour 37 min ...

While we've been busy revelling in the star-studded campaigns of autumn-winter 2024, the world’s elite fashion houses have been tirelessly working behind-the-scenes prepping their spring-summer ...

The Trump transition team has waged an intense, and in many ways unprecedented, behind-the-scenes campaign ahead of the hearing to intimidate and silence potential witnesses, aimed at keeping ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 hours 14 min ago By Ewan Larkin - 3 hours 42 min ago By Ad Age and Creativity Staff - 5 hours 10 min ago By Ad Age Staff - 5 ...

From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. 45% operate ... your day with daily search marketing news.