The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

Pam Danziger reports on retail, focused on the luxury ... And outlets are often where new consumers start their customer journey with the brand. “Outlets get a brand out in front of the ...

In the US alone, retail media networks are expected to exceed a collective ... a data clean room that allows marketers to run private and secure queries to map shoppers across the customer journey. We ...