and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially post-purchase stages such as retention and advocacy. From funnel to flywheel, a ...

Understanding the Customer Journey: The Power of Real-Time AI AI ... Enabling marketers to speak directly to consumers at all stages of the decision-making process will result in more effective ...

Consumer packaged goods (CPG) brands operate in a constantly evolving environment that is complex, dynamic and easily disrupted by new options and inputs —online and offline. Brand decision makers are ...