9 creative campaigns to know about today
Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA ...
Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
Marketing Dive12h
Campaign Trail: Coca-Cola travels across decades to tell a family story
A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...
Campaign Asia19h
Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline
Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory ...
This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...
Footwear News on MSN10h
Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad
The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...
Best logo design tools: How to reflect brand values and appeal to your target audience
How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...