When you're evaluating the success of your email marketing strategy, open rates are just one piece of the puzzle. Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

“With eight times the response rate of email, mobile marketing is too powerful to ... strong calls to action typically see a 23.3 percent conversion rate for their ongoing mobile CRM initiatives.