While Budweiser’s Super Bowl ad history is a rich one, most viewers tend to agree that the best-of-the-best feature the Clydesdales. They’re usually heartfelt, upbeat and nostalgic, tugging at viewers’ heartstrings and keeping the beer as an afterthought.

Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs.