MicroStrategy, the veteran software company known for betting billions on Bitcoin, is reinventing itself to better reflect ...

Bitcoin investment company Strategy, formerly MicroStrategy, reported its fourth consecutive quarterly loss in an attempt to avoid a potential multibillion-dollar tax hit. The company said Wednesday ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

MicroStrategy was born a software company, but at this point it's best known for its massive bitcoin holdings — and it may be changing its name to reflect as much.

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

This week, Wyoming Senator Cynthia Lummis used a Bitcoin symbol when calling Trump’s sovereign wealth announcement a “Big deal,” sparking optimism that Bitcoin might play a role in the fund.

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

The rebrand also includes the adoption of the Bitcoin “₿” symbol as the company’s new logo, as well as a color scheme change. The company will now use bright orange, which it says ...