Similar to how OPI's Graffiti Sweetie is a great match for this year's must-have Lavender Milk manicure, this creamy, ...

Press on nails are a quick and easy way to transform your nails without an expensive trip to the salon. This Mother's Day, ...

The flipside-nail trend was all over the iHeart Radio Music Awards red carpet. The design leaves no space untouched with ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

partnership as the Official Beauty & Makeup Partner of Kolkata Knight Riders (KKR) and Punjab Kings (PBKS) for 2025. This ...

Beauty is in its rebellion phase, it seems, and it's only expected to soar in the coming weeks. This spring, I'll see your ...

Erica De Los Santos is a nail artist and the founder of Nail’d It Beauty Lounge in Kenvil, NJ. She’s worked backstage at Ralph Lauren, Marc Jacobs, 3.1 Phillip Lim, and Helmut Lang.

If you're not a fan of soap nails for spring, you'll be pleased to hear that the cat eye nail trend is purring its way into the spotlight. Akin to a magic trick for your fingertips, it's inspired by ...

It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

LSU basketball star Flau’jae Johnson opens up to PS about beauty in sports — and why it’s on an “uphill trend.” ...

Keke Palmer is not only known for being a multi-hyphenate in Hollywood, but she's a mainstay trendsetter in the fashion and beauty space ... season take on aura nails. ICYMI, aura nails refers ...