NewJeans Change Name to NJZ After Tumultuous Split With Label
K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...
Back to the future: How heritage brands can evolve their brand identity
The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...