2024 marked the inaugural year of BAIC's "Three-Year Leap Action" strategy. The group introduced a new "BAIC" logo and brand architecture, signaling a significant step in its brand rejuvenation. In ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark ...

Jan. 29, Marist University celebrated their official designation change, along with a new logo and commercial. Here's what to ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Mazda’s new logo sheds 3D elements for a flat design optimized for smartphones. The updated emblem may debut ahead of Mazda’s 105th anniversary on January 30. Depending on the application ...

Walmart has already updated its social media accounts to reflect the new logo and wordmark, leading to critical and confused reactions from users. One shared the “before and after” images of ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The air district was formed by state legislation in 1955 and was the first regional air quality regulator in California. The ...

The internet, especially X (formerly Twitter), is awash with memes and jokes about the new logo A user commented, "Some consulting firm fleeced them for $500M for this." Some consulting firm ...