Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...