TikTok creators offered $5,000 by Meta
Claims that TikTok had been sold circulated after the app went dark in response to a U.S. federal ban, then returned a short time later.
As TikTok resumes service following its brief ban, fellow social media giant Meta now faces a user boycott amid significant platform changes.
Meta is luring TikTok creators over to its platforms with the promise of cash bonuses, content deals, and support to grow their communities. The company
According to a new report from The Information, Instagram is offering creators monthly bonuses ranging from $10,000 to $50,000 for posting their videos on Instagram Reels before posting them on other platforms, including TikTok. Meta did not immediately respond to a request for comment from Mashable.
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.
Meta hasn't mentioned TikTok by name, but its new "Breakthrough bonus programme" is trying to appeal to creators using its competitors' platforms.
Meta spokesperson Paige Cohen confirmed to The Verge that they launched a Breakthrough Bonus program, in which accepted creators will automatically start earning money through the Content Monetization program — plus up to $5,000 in bonuses to help them “get off the ground” for the first 90 days.
Just a few weeks ago, Mark Zuckerberg made a big announcement about shifting content moderation on Meta platforms — he’s getting rid of fact-checking in favor of crowdsourced community notes, and his new terms of service allow a whole lot of bigoted and transphobic content that used to be at least nominally against the rules.
Spanish Prime Minister Pedro Sánchez is launching a crusade against what he sees as the downsides of social media.
At the time of publication, a search for "TikTok phone" produces over 24,000 results, with the lowest "Buy it Now" listing selling for $400 and the highest asking for (checks notes) $4,970,400 million with CapCut, a video editing app also owned by ByteDance pre-installed in addition to TikTok.