Netflix has been criticized as 'ridiculous' and 'greedy' after announcing plans to bump prices. The streaming giant – which reported record-high earnings in 2024 – has noted that subscribers in the US,
Netflix Canada has announced what's coming and new on the streaming service in February 2025. This is besides the price increase that happened yesterday. For Netflix Games, Carmen San Diego is now available.
President Donald Trump's boost to AI demand hopes is outweighing fresh tariff threats on China and the EU, as earnings season rolls on.
Flexing its pricing power, the company is rolling out price increases on several of its plans and in a handful of markets.
For customers with the standard plan that includes ads, the cost is going up by $2 to $7.99 per month. Customers using a standard plan without ads will pay another $2.50 per month, or $18.99. Those with the premium plan will see an extra $3 added to their monthly bills, totalling $23.99 per month.
Geist said another target could be Canada’s Online News Act, which compels tech companies to enter into agreements with news publishers. Google, which is so far the only company to be captured under the legislation, has paid out $100 million to a journalism organization designed to disperse the funds.
The new prices for Netflix take effect immediately for new subscribers, while existing members will see the change on their next bill.
The addition of subscriptions for Netflix during Q4 is substantially higher than its performance during the previous quarters.
Netflix has not confirmed whether prices will be raised in Ireland or the UK. In the US, the cheapest monthly plan with adverts will increase by one US dollar to $7.99.
Heger, meanwhile, thinks Netflix can find the right balance. The stock is currently up 10% after the company beat the Street's expectations for the top and bottom lines in Q4, punctuated by Netflix announcing that its total number of subscribers had surged past 300 million.
Netflix has raised subscription prices for most of its plans in the US, Canada, Portugal, and Argentina, citing ongoing investments in programming and enhancing member value. This marks the first price hike for its ad-supported tier since its launch in 2022.