The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and ...

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£188m) equity funding round.

With these hires, Adform is investing in expansion, as Glenn and Islam will further scale its momentum in the UK market. This ...

Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in ...

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the ...