A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Civil rights attorney Nekima Levy Armstrong said the boycott against Target began Feb. 1, the first day of Black History Month.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

More than 70 people came out to Nicollet Mall in downtown Minneapolis to protest Target’s move in the wake of the Trump administration’s efforts to end diversity, equity and inclusion programs.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target’s rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant’s philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Activists called for a nationwide boycott of Target when they demonstrated outside of its downtown Minneapolis headquarters on Thursday. One of the social justice activists at the rally, Nekima Levy Armstrong,