Self-doubt, persistent anxiety, the fear of being found out. Just a few hallmarks of imposter syndrome, a feeling most marketers will no doubt recognise. A staggering 80.1% of the more than 3,500 ...

Exclusive data from Marketing Week’s 2025 Career & Salary Survey reveals a generation of marketers on the edge of burnout. Over half of the more than 3,500 marketers surveyed have felt overwhelmed (58 ...

Tesco has retired ‘Food Love Stories’ after seven years, replacing it with a new brand platform – ‘It’s Not a Little Thing. It’s Everything’ – as it looks to “highlight the emotional impact of food”.

The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...

Liquid Death is “temporarily pausing” international sales after bringing its European production to the US last year.

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

Elon Musk has become an increasingly divisive figure in recent years - but can his rightward shift sell more Tesla cars?

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

There’s no quick fix for imposter syndrome, but a greater sense of empathy across the industry would be a good start.

Coming to mind in emotional moments is the key goal of Uber Eat’s new brand platform, as the business looks to differentiate ...

Reckitt’s global director of data-driven marketing and media says generative AI must be used to “replace tasks not jobs”.