Matthew McConaughey, Woody Harrelson, Dennis Quaid and more Texas stars appeared in an ad encouraging filming in Texas, suggesting it could be the 'new Hollywood,' as Los Angeles struggles to keep work in state.

Matthew McConaughey, Woody Harrelson, Billy Bob Thornton, Dennis Quaid and Renee Zellweger extol the virtues of filming projects in Texas as opposed to California in a new 4-minute video.

The A-list stars Dennis Quaid and Matthew McConaughey have joined forces to try and make Texas the new Hollywood..

Months after Texan "brothers" Matthew McConaughey and Woody Harrelson were spotted filming together in downtown Austin, fans are getting clued in to their latest collaboration. (See videos below.) Shoppers were star-struck in November when Uvalde native McConaughey and Midland native Harrelson arrived on South Congress surrounded by camera crews.