While Budweiser’s Super Bowl ad history is a rich one, most viewers tend to agree that the best-of-the-best feature the Clydesdales. They’re usually heartfelt, upbeat and nostalgic, tugging at viewers’ heartstrings and keeping the beer as an afterthought.

In a press release, company described the ad: “Back with a heartfelt story that showcases the grit, resilience and dedication of the brand that has been delivering for its consumers since 1876, the commercial will air nationally on Budweiser’s digital channels and in select markets during the game’s broadcast.”