From injury to innovation: How a new clothing company aims to reshape women’s soccer
Here’s how Averie Collins went from a professional soccer player to an entrepreneur — and the roles Utah and a former BYU ...
Pro-women's sports ad featuring Riley Gaines goes viral on X: 'I love it'
A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...
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Everyone Watches Women’s Sports!… Until They Don’t
If there is anything Clarkies love to do, it is participate in performative activism.  Performative activism is a form of activism that is done to increase one’s own social capital rather than due to ...
A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.
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A'ja Wilson's release of Nike shoe, apparel collection shows growth and interest in women's sports
Recommended Videos The release of the predominantly pink shoe and apparel collection — which ... the continued growth and interest in women’s sports. “It was just a matter of time, honestly ...