Forget Chuck E. Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

At the Sephora in Wesley Chapel, Florida, birthday parties are held on Sundays before the store opens at 11, an employee ...

Kids today are growing up faster than ever. With constant exposure to technology and social media influencers, children are ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...

Bliss, the spa-founded skincare brand renowned for its innovative self-care products, is making a statement with a new ...

Sephora is a well-known beauty store that has been around for decades. It is a go-to destination for makeup enthusiasts and ...

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, teens, tweens and moms.

The iconic spa brand embraces elder millennials and Gen X, cutting through the tween skincare noise with a playful, no-nonsense approach to adult skin. In the video, Iliza is seen shopping in a ...