What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

OpenAI gets a fresh new look, centered around its own OpenAI Sans font Rebrand has apparently been a work-in-progress for more than a year However ChatGPT was barely used for the redesign Ten years ...

The new visual identity positions Rocket to engage ... As the category leader, it is important that every aspect of the Rocket brand lives up to this iconic ideology," said Jonathan Mildenhall ...