One of the best things the UFC-Venum partnership has yielded is rolling out custom shorts for its fighters for marquee events. The post UFC 311: Merab Dvalishvili’s 11 Word Georgian Proverb on Custom ...

Ilia Topuria will wear custom shorts in his first defense of the ... Holloway (26-7) has beaten some of the all-time best in the UFC, from Jose Aldo to Anthony Pettis to Frankie Edgar, and once ...

but on a more positive note the UFC has unveiled the custom fight shorts that Makhachev and Dvalishvili will be wearing on Saturday night. The UFC and its apparel partner Venum have started to ...

The custom shorts for both champions have gone viral ... Many consider the card to be one of the best since UFC 300. The event will mark the promotion's first pay-per-view event of 2025.

In this era of UFC, fighter expression is rare, which is why custom UFC shorts are all the rage. There was a time when fighters displayed their brand deals turning sponsorships into a form of self ...