How Duolingo’s unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

When I went home for winter break, I was immediately hit with a question from my sister: “Are you raising your ya-ya-ya?” ...

The meme taps into the absurdity of ancient curses ... that are everywhere on social media right now, featuring brain rot trends such as I Bought a Property in Egypt, where the original white ...

By Herman M. Lagon Scrolling through your feed, you see it—quirky cat videos, snappy memes, and nonsensical dance trends.

However, for the most part, brain rot is by and large “faceless,” in the sense that it uses or contains slang trends and memes that have been subsumed by Gen Z and Gen A. This allows for ...

Brain rot” was chosen as the 2024 Word of the Year, but what does it mean?

With the term first gaining traction during the Covid-19 pandemic, brain rot captures the zeitgeist of a generation constantly plugged into screens. It is that feeling when your head constantly buzzes ...

By embracing meme-worthy branding and irreverent humor, Duolingo demonstrates how brands can build relatability and deepen audience engagement through brain rot. Duo the Owl is more than just a ...