Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of the old-school methods. But hey, it’s not all sunshine ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

SevenRooms, a platform in customer relationship management (CRM), marketing, and operations for the hospitality industry, has ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

As businesses continue to prioritize direct-to-consumer marketing, SMS remains a key channel for driving customer loyalty and revenue growth. Klaviyo's recognition as the top SMS marketing platform ...

Last month, a putative class action Complaint was filed against Dave & Buster’s (“Defendant”) for allegedly failing to observe proper ...

Here are five situations when using plain-text emails can make good sense. Although these are bulk emails typically sent by marketing automation platforms, using a plain text format gives them the ...

Now in its 12th edition, Marketing Management is the most widely used text in graduate business schools, having been translated into more than 25 languages. Kotler has produced dozens of other books, ...

We recently published a blog about a slew of class action complaints alleging that marketing text messages cannot be sent ...

Describe text classification and related terminology (e.g., supervised machine learning). Apply text classification to marketing data through a peer-graded project. Apply text classification to a ...