Special design elements include a red earth floor, tea tree-draped ceilings and a Terra Australis sent from Australian perfumer Lumira. "WeWearAustralian is more than just an initiative.

Defrocked monk Gabriel de Foigny imagined Australia - then known only as the “southern land” - in a novel that has similarities with Thomas More’s Utopia.

He was half-right: Terra Australis Incognita – literally, the Unknown Southern Land, a place hypothesised since antiquity and added to Europe’s maps during the Renaissance – had long been ...