Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

Google Analytics 4 (GA4) has been more than a migration ... In the years to come, those elements will be crucial for the growth and success of any business with an online presence.

Integrating Google Analytics 4 with Firebase establishes ... you can deliver a better user experience and drive long-term success. Disclosure: Some of our articles include affiliate links.