The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

Ahead of the upcoming Super Bowl in New Orleans, Roc Nation and the NFL have teamed up to launch their first-ever capsule. In celebration of Roc Nation’s partnership with the football league, the brand launches into Super Bowl LIX with a selection of exclusive merch.

Roc Nation and the National Football League announce today the launch of the exclusive "Roc Nation x Super Bowl LIX" capsule collection, celebrating Roc Nation's dynamic partnership with the NFL, and executive producing the multi-Emmy-winning Super Bowl Halftime Show.

The Super Bowl is just a few days away, this year being held in New Orleans-- and a native of the Big Easy will have a place in the spotlight during the pregame ceremonies. Ledisi, a Grammy-winning jazz and soul artist who was born in New Orleans and spent much of her childhood growing up there,

In a move that’s got football fans buzzing, the NFL has confirmed that Grammy-winning artist Ledisi will open this year’s Super Bowl in New Orleans with a performance of “Lift Every Voice and Sing,” aka the Black National Anthem.

Fresh off his success at the Grammys, Kendrick Lamar will headline the half-time show but there will also be musical performances prior to kick-off with the national anthem and bl