“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than ...

These are better for our scalps, hair and bodies." "Purple shampoo is useful in that it contains a purple dye which tones down brassiness or yellowing in grey hair. It can make the whiter shades ...

And it's not just for blondes. Purple shampoo can help gray hair colors, too. To take it a step further, it can also be used as a colored conditioner to amp up lavender and purple shades for those ...

It’s not only blondes who can benefit from a purple shampoo – this clarifying shampoo is great for neutralising warmth in silver, grey or white hair. Benefit from the strengthening goodness of ...

Silver Care Hair Care for Gray & Silver Hair ... Use Silver Care Shampoo and Conditioner as your daily wash routine. For extra toning power, use EverPure Purple Shampoo and Conditioner 1-3x ...