The UK's largest hotel chain teamed up with Silentnight to revamp its bed, creating the Premier Inn Mattress 2.0. It still has a medium-firm feel and a layer of 1,000 individually-wrapped pocket ...
Practically-minded Germans pursue a different path, sharing a bed but not a duvet. Premier Inn owner Whitbread moved into Germany in 2014. Today, there are 59 hotels and the business is growing fast.