And then came the memorable comment from one of the kids: "Is that a great new Pepsi can or what?" As it turned out, they were more mesmerized by Pepsi's new look than a supermodel in short-shorts.

"Nitro Pepsi will have you reconsider what you know about cola," they added, noting that "a unique widget placed at the bottom of every can" — the same often seen in beer and coffee products ...