Most credit Pat O’Neill, of the O’Neill surf brand fame, for commercializing it in the 1970s. In either case, this piece of surf gear was not universally accepted. At first, some surfers ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

The 2012 Psychofreak features O'Neill's new Exclusive TechnoButter Neoprene, stitched double-sided SuperSeam Weld construction and the O'Neill Patented Z.E.N. Zip. TechnoButter Neoprene is the ...

The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the ...