How to Write an Inspiring Creative Brief David Barker This article looks at one aspect of advertising creativity: the brief. Coming from a company with a broad view of creativity, I find that ...

A creative brief ... A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you're going, and start again. Or worse, you follow that brief to a town called ...

Creatives from some of the world’s most famous agencies, brands and production companies share their creative secrets and ...