The McDonnell Douglas MD-12 was the first attempt at replicating the Boeing Jumbo Jets 747 success. However, the goal was a little out of reach for the company, and it never went ahead. Why was it ...
A name nobody hears nearly as frequently these days is McDonnell Douglas, an aircraft manufacturer that was once just as big ...
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note." Harvard Business School Teaching Note ...
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)." Harvard Business School Supplement 794-149, June 1994.
In many ways, the natural outcome of such a portfolio pruning exercise will be to return Boeing to what it was before its merger with McDonnell Douglas in 1997. That merger combined the then ...