As matcha emerges as a powerhouse ingredient in beauty, Cosmetics Business explores its growing influence across skin care, ...

"Matcha tea has become popular in the western world with photogenic social media pictures of this bright green drink popping up everywhere," Virginia-based registered dietitian and diabetes ...

It might be almost impossible to scroll through social media without seeing a "milky jade green cup of matcha latte" these days, said Medina Azaldin in Harper's Bazaar. However, the origins of the ...

Instead, many placed orders for iced matcha lattes, which arrived in shades of green, cream (white-chocolate flavour) or purple (blueberry). Such is the craze for matcha that fans are willing to ...