As a new season begins in Riyadh, LIV Golf keeps moving toward the mainstream with broader acceptance from sponsors, ...

Despite having deep pockets and attracting some big-name players, the Saudi-backed league has faced skepticism over its ties ...

He also said LIV Golf is all about creating a new product for the consumer. "From the moment I found out we were going to play under the lights, I’ve been really excited. It’s all about what ...

On Tuesday, during his pre-tournament press conference ahead of the AT&T Pebble Beach Pro-Am, McIlroy was asked whether there ...

Greg Norman's days pulling the strings at LIV Golf are over after being replaced as CEO, but he has plenty of opinions on the ...

Our writers discuss whether LIV Golf Riyadh being played under the lights was a failed experiment or a great idea for the ...

Of the 54 players who competed on LIV Golf in 2024, 48 of those will be back in 2025. Looking at the six new faces in the ...

Pebble Beach was a great week of golf. But while the play was good, much of the focus was on how professional golf can ...

Ian Poulter and Lee Westwood's Majesticks team will have a new look for the 2025 LIV Golf season, after the all-European ...

The 2025 LIV Golf season is set to begin with its traditional ... and works with the tech team in the development of new products and innovative ways to deliver an engaging site to our audience.

McIlroy was asked whether there was a threat that LIV, TGL, YouTube golf’s influence – all of these golf adjacent offerings to the Tour’s core product – which are positioned as additive to ...