Therefore, when building a journey map, you need to consider the role each person is playing in the journey and the ways those roles interact with one another. Who is the primary buyer? Who are the ...

Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...

A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all ...