In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no one-size-fits-all approach. In some ways, the B2B buyer journey has been turned on ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve. Journey's approach ...