Take this spot from the University of Wyoming, which celebrates quarterback Josh Allen and his MVP win while encouraging students to enroll with the Cowboys. The ad will be regional rather than national, airing in Wyoming, neighboring states and select markets across the country during Fox’s broadcast of the big game.

University of Wyoming alumnus Josh Allen just missed out on making the Super Bowl this year, but some viewers of Sunday’s big football game will still get a glimpse of UW’s role in the superstar’s incredible success story.

Former University of Wyoming quarterback Josh Allen won his first most valuable player award on Thursday night. The Buffalo Bills QB edged out