In January, French fashion house Dior named Jimin of K-pop boy band BTS as a ... popular ones endorsed by celebrities. 6. bandwagon effect 7. They can drive up sales of the respective brands ...
Jimin’s "Who" is now tied with Fifty Fifty's "Cupid" as the third-longest-charting song by any ... [+] South Korean musical act in the history of the Hot 100, at 25 weeks apiece. PARIS, FRANCE ...