Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Merry Baskin advises on how to plan and implement effective integrated marketing campaigns. Our industry's raison d'etre is communication, yet laxity about the definitions of the professional ...

The Coke Zero Enjoy Everything campaign is titled ?It?s Not Your Fault.? The beverage giant is debuting the integrated marketing initiative during the NCAA championships. ?Coke Zero has experienced ...