Imperial College London has recently created a new logo as part of their rebranding project. However, a substantial proportion of students and staff members strongly dislike the design of the new logo ...

around campus Some students have taken issue with the fact that the new logo only features the word ‘Imperial’, with the words ‘College London’ removed. In 2020, amid increased scrutiny of its links ...

Imperial also paid for a bespoke font, new signage, and promotional material associated with the project, including a ‘brand animation video and lanyards’. The new logo has come under fire for its ...