Andy Houghton - former senior manager for Iceland and Bejams - said that demand for potato waffles, which were first launched in 1981, was 'huge' in the 80s. 'Sales were bonkers,' he added.
Iceland Foods has launched its best-ever Birds ... 10 for £10) • Birds Eye Potato Waffles (10 pack, £2.50, 10 for £10) • Birds Eye Alphabites (456g, £2.50, 10 for £10) • Birds Eye ...