The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Google uses its brand identity to give its customers confidence that they can expect the same experience regardless of which Google service you use. A brand style guide is a great idea to keep all ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

Focus on building a brand identity that emphasizes the value of your offerings. Michael Hyatt successfully transitioned from a personal brand to a business brand by focusing on his products.

During this week's Webinar, INMA members will hear from James Stephens, executive vice president/brand at global agency Monks, who will explore the tenets of brand identity and discuss ways news ...